Wechat marketing malaysia

WeChat Marketing

1. WeChat have a large number of users (more than 600 million users and growing)
2. Precise positioning – they categorize people according to their LOCATION and GENDER
3. Personalized social CRM is tailored and targeted to individual’s needs.
4. Brands can apply for a WeChat Official Account. They will receive an unique QR code where users can scan to follow the account and receive brand notifications.
5. Reduction in cost of communication – making communications more efficient.
6. Sales Promotions – introducing a potential new channel for e-commerce.

WeChat Official Account (OA)

• One time setup Fee
• Own Unique QR Code
• WeChat Broadcasting (text, image, video, audio, rich media)
• CRM customer relationship management
• Statistics Report (followers, rich media, messages)
• WeChat official verification account (VA) – verified by WeChat Malaysia